Praxis Learn™ · business numbers, learned by doing

Theory, put into practice.

Short courses and self-marking practice in AI for business, everyday business numbers, marketing, retail, e-commerce, supply chain, statistics and project management. Practice with cases set in real-world businesses you get to know. Want one-to-one help? Add tutoring as an optional extra.

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Praxis Learn™ · practice tool

Practice tool · Customer acquisition cost

Neo Mahlangu, brand manager at Kettle & Crumb, spent R184,000 on sales and marketing last quarter, and 2,300 new customers placed a first order. What did each new customer cost?

✓ Correct
At R80 per customer, Kettle & Crumb wins a new customer for less than a single café visit’s spend.
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